NYC Designer + Creative
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Sonder

Sonder

Editor-in-Chief: Renee Collins
Managing Editor: Jacob Ponulak
Business Manager: Shravanthi Budhi
Layouts Editor: Taylor Tu
Photography Editor: Arthur Cheung
Writing Editor: Beshoy Shokralla

My team and I created Sonder, the 2018 yearbook for the New Jersey Institute of Technology. With this publication I aimed to challenge the role of a yearbook at NJIT, and how a student body could be captured in print during an age where people and universities can change in an instant. This impactful publication received a Premier Print Award from the Printing Industries of America, the most prestigious international publication award.

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Storytelling Theme

The theme of the yearbook was Sonder, a word popularized on Tumblr.

Sonder
n
. the realization that each random passerby is living a life as vivid and complex as your own—populated with their own ambitions, friends, routines, worries and inherited craziness—an epic story that continues invisibly around you like an anthill sprawling deep underground, with elaborate passageways to thousands of other lives that you’ll never know existed, in which you might appear only once, as an extra sipping coffee in the background, as a blur of traffic passing on the highway, as a lighted window at dusk.

This word guided us to make a yearbook that told the story of our student body as a collection of micro-impacts and shared moments that resulted in shaping one another and our university. We executed this by breaking away from yearbook spreads being “event based” instead, each represented a shared experience. These included; career prep, eating on campus, residence life, the arts, culture and dance, etc. This book also was inaugural in creating spreads dedicated to academic life, representing each major and using student spotlights to tell those academic stories.

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Visual Theme

The visual theme for the book was CMYK, a play on print and digital media as well as being a formula for all colors, which is reflective of our Sonder theme. The full visual branding guide will be uploaded soon.

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