Hair Flow Studio Logo


I had the pleasure to design the logo for Hair Flow Studio, an up-and-coming sustainable hair salon. See more of my design process in my blog.

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OVERVIEW & CLIENT NEEDS

The owner of Hair Flow Studio, an up-and-coming hair salon, contacted me about designing the logo for her business. Her current logo didn’t reflect her brand as well as she wanted, so she looked to me to make a change. She was looking for something minimal but with character. In her own words:

“Refined but a splash of personality so they get feel like they’re getting an experience that’s non-traditional.”

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This is her current logo which she is looking to change. She wants a logo that will match the vibe of her style and clients whom she describes as, 30-something fashion forward professionals with deep pockets.

 

DESIGN PROCESS

After brainstorming with Alyssa, the salon owner, I set out to design a logo that emits cool professionalism. She also expressed interest in a sky/ocean blue color palette to reflect her salon interior and sustainable salon products.

With these design elements in mind I began sketching and then translated the designs to Illustrator. Once we decided to proceed with the wave design, I continued to ideate with color and typography.

Here are a few of my logo ideations.

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FINAL DESIGN

Alyssa was so happy with the final logo design! It was the perfect branding element for her business. The design quickly made its way to her studio as signage, with more branding material to come.

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