NYC Designer + Creative
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HFS Logo

Hair Flow Studio Logo

Graphic Designer: Renee Collins
Client: Hair Flow Studio

The owner of Hair Flow Studio, an up-and-coming hair salon, contacted me about designing the logo for her business. Her current logo didn’t reflect her brand as well as she wanted, so she looked to me to make a change. She was looking for something minimal but with character. In her own words:

“Refined but a splash of personality so they get feel like they’re getting an experience that’s non-traditional.”

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This is her current logo which she is looking to change. She wants a logo that will match the vibe of her style and clients whom she describes as, 30-something fashion forward professionals with deep pockets.

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After brainstorming with Alyssa, the salon owner, I set out to design a logo that emits cool professionalism. She also expressed interest in a sky/ocean blue color palette to reflect her salon interior and sustainable salon products.

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